saadaru

SAADARU is the global sourcing, import and export division operating alongside Modjaji, bringing together a curated world of self-care, wellness, beauty, fashion and lifestyle.

Built around the belief that wellbeing extends beyond treatments and into the way we live, SAADARU connects the Modjaji ecosystem to carefully selected international markets, suppliers, artisans and manufacturers. Through established relationships across Turkey, Dubai, India, Vietnam, China and the United States, SAADARU facilitates the sourcing and movement of distinctive products, materials and experiences across borders.

The collective encompasses premium skincare, beauty and wellness products, fashion, lifestyle goods and personal shopping, alongside specialist sourcing for the development of wellness offerings. This includes access to Korean skincare and beauty innovation, international fashion and lifestyle collections, and globally sourced products selected according to the standards and aesthetic of the Modjaji ecosystem.

SAADARU also extends into the sourcing of natural and raw materials for wellness products, working across markets including Kenya, Morocco and Tanzania to connect regional resources with international product development and distribution.

At its core, SAADARU operates as a global procurement and lifestyle collective—bridging Africa with key international markets while creating a seamless pathway between sourcing, importing, exporting, product curation and personal access.

From the Lab — Private Wellness is a curated collection of active ingredients and advanced derivatives inspired by the health, beauty, and skincare traditions of Asia. Developed around the philosophy of revitalising the skin, supporting the mind, and preserving the foundations of healthy ageing, the collection brings together carefully selected actives designed to work at the intersection of beauty, longevity, and wellbeing. The first hero products will be specifically focused on skin health, renewal, hydration, resilience, and visible vitality, with the collection being progressively introduced throughout 2027. From the Lab represents the research-driven facet of Private Wellness — where traditional Asian wisdom meets modern cosmetic science to create purposeful, high-performance wellness formulations.